Hamlet Essay Example | Topics and Well Written Essays - 750 words - 9

Hamlet - Essay Example The general male attitude towards women is well elucidated by Hamlet in Act II, Scene 2: â€Å"Frailty, thy name is woman† (Shakespeare, 29). Women were not considered able to think rationally and cleverly or worthy of being educated, take up employment, vote or hold public office. As a result, women lost their identity by meekly permitting themselves to be molded by the men in their lives (Brown). Gertrude and Ophelia, the two female characters in Elsinore, the Danish Royal Castle that is the epicenter of ‘Hamlet,’ are no exception. Although both are very beautiful, they are greatly disadvantaged due to the absence of female tradition and the absence of any significant female influence (like a mother or sister). They are dominated by the men in their lives. The hierarchy needed the presence of docile females so that they men could wield roles of power; Gertrude and Ophelia are such perfect docile foils to the dominant males in their lives (Brown). Both are depicted as weak and not self-reliant. They are both unable to think on their own and arrive at logical conclusions, but rely on the men in their lives to take decisions on their behalf (Angelfire.com). Gertrude tamely lets her life be molded by the three dominant males in her life – her first husband King Hamlet, her second husband Claudius and her son Hamlet. When King Hamlet dies, Gertrude is suddenly bereft of a major person who controlled her actions and identity. Acting by instinct, she makes haste to find a replacement as quickly as possible. In Act 1, Scene 2, she marries her brother-in-law Claudius just two months after King Hamlet’s death, well knowing that in those days a widow’s act of remarrying her husband’s brother was looked upon as incest (Melani). In an indication that shows Gertrude has never exercised the freedom or power of independent

EasyJet - A 'No Frills' Airline Assignment Example | Topics and Well Written Essays - 2500 words

EasyJet - A 'No Frills' Airline - Assignment Example only takes direct deals as opposed to through operators from different air transport organisations is that EasyJet does not give free drinks and beverages, ticketless and just acknowledge direct booking (Business Teacher 2001). The start of EasyJet depended on two leased planes. Whats more, the first destination was Glasgow and dispatched with ultra-ease flights, the publicizing motto is "London to Glasgow, less expensive than a pair of pants!" (Jones 2007). Nowadays, EasyJet has the flight destination all through Europe. EasyJet started being profitable towards the end of the second year. In 1997, the EasyJet was a stable business entity, marked an agreement with Boeing contributing $500 million to purchase new airplane. At first, EasyJet worked with a solitary kind of Boeing 737 (Gronroos 2008). In 2004, EasyJet requested 120 Airbus A319, EasyJet turned into the organisation that using Airbus A319 as principle model in minimal effort carrier organisations. In 2010, the number of travellers using EasyJet reached 49 million, positioned second place in air transport in Europe (Jones 2007). Strategic Business Unit (SBU) have to be focused on fulfilling customers’ needs with a particular end goal to attain to above normal returns, and this is carried out through Business-level strategy (Aaker 2001). Business level methods are elements provide quality to customers and increase a competitive advantage by exploiting SBU, in single market or industry (Aaker 2007). Business-level strategy is concerned with a companys position in an industry, in respect to competitors and the five forces of rivalry (Gronroos 2007). Customers are the central to a company’s business level strategy. Who will be served, what needs must be addressed, and how those needs will be fulfilled by the organisation (Holt 1998). The strategies by porter describe which strategy a company uses in order to gain a competitive advantage over the competitors in the market. The strategies are the cost